How HyFun Foods hired a senior sales executive in Japan when they had no playbook for the market

About

HyFun Foods (originally started as M/s. Asandas & Sons in 1962) is an Indian food production company that specialises in manufacturing a variety of frozen potato-based delicacies, including French fries, burger patties, and cheese poppers. Operating as a major B2B player that exports to over 45 countries, the company caters to leading global Quick Service Restaurant (QSR) brands while actively expanding its presence into the retail B2C market. Their business model relies on contract farming to secure high-quality ingredients directly from farmers, and they emphasize environment-friendly "green practices" such as utilising PNG gas, zero liquid discharge water systems, and rainwater harvesting throughout their manufacturing and processing operations.

The Challenge

New market. High-value hire. Japan's exacting standards.

HyFun Foods, an Indian company, wanted to establish a presence in Japan and open up the East Asian market. To do that, they needed one person: a senior sales executive with the relationships and market knowledge to make the expansion work. One wrong hire and the whole effort stalls.

Japan's employment framework is among the most tightly regulated in the world. Strict labour laws, strong employee protections, and a benefits culture where certain components commuting allowances, structured bonuses, specific flexibilities are expected rather than optional. A candidate of the calibre HyFun needed would have other options. The offer had to be right.

Knowing the legal requirements was only part of the problem. Knowing what a competitive, attractive offer looks like for a senior Japanese sales professional that took market knowledge HyFun didn't have.

The Solution

Formal compliance. And the informal knowledge that closed the hire.

Gloroots handled the formal employment setup in Japan, the legal structure, statutory compliance, and the regulatory requirements that come with hiring in one of Asia's most tightly governed labour markets.

But the work that mattered most happened before the offer went out. Gloroots sat with HyFun to work through how the benefits package should be structured: which components a candidate at that level would expect, which flexibilities would make the offer stand out, and what would likely cause a strong candidate to walk away.

Compliance infrastructure plus in-market knowledge. That combination is what got HyFun the hire.

The Results

1 senior hire. Japan. The right offer, the first time.

• Senior sales executive placed in Japan for an Indian company entering the market for the first time
• Full compliance with Japan's stringent employment regulations from day one
• Benefits structure and offer flexibility shaped by Gloroots' in-market knowledge of Japanese candidate expectations
• Hire closed with the right package  no renegotiation, no lost candidates